Privacy Policy

1. Introduction

Lift Digital Group ("we," "our," or "us") is committed to protecting your personal information. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit our website at www.liftdigitalgroup.com or engage with our services. As a business operating in Ontario, Canada, we comply with the Personal Information Protection and Electronic Documents Act (PIPEDA) and applicable provincial privacy laws.

2. Information We Collect

2.1 Information You Provide Directly

When you fill out our contact or consultation form, we collect:

• Full name
• Email address
• Phone number (optional)
• Company name (optional)
• Service interest
• Message content

2.2 Information Collected Automatically

When you visit our website, we automatically collect certain information through cookies and tracking technologies, including:

• IP address and general location data
• Browser type and version
• Pages visited and time spent on each page
• Referring website or source

3. How We Use Your Information

We use the information we collect for the following purposes:

• To respond to your inquiries and consultation requests
• To send you marketing emails and newsletters (only with your consent)
• To improve our website, services, and user experience
• To analyze website traffic and usage patterns via Google Analytics (GA4)
• To deliver targeted advertising through Meta (Facebook/Instagram) and Google Ads pixels
• To comply with legal obligations
• To detect and prevent fraudulent or unauthorized activity

4. Cookies and Tracking Technologies

We use cookies and similar tracking technologies to enhance your experience on our website. These include:

• Essential cookies: Required for the website to function properly
• Analytics cookies: Google Analytics (GA4) to understand how visitors interact with our site
• Advertising pixels: Meta Pixel and Google Ads conversion tracking to measure the effectiveness of our advertising campaigns and deliver relevant ads

You can control cookies through your browser settings. Please note that disabling certain cookies may affect website functionality.

5. How We Share Your Information

We do not sell your personal information. We may share your information with the following third parties to operate our business:

• Supabase: Our database provider, used to securely store contact form submissions
• Google Analytics: Website analytics platform (Google LLC)
• Meta Platforms: Advertising and retargeting (Facebook/Instagram pixels)
• Google Ads: Advertising and conversion tracking
• Vercel: Website hosting provider
• Slack: Internal team notifications for new leads

6. Marketing Communications

If you subscribe to our newsletter or opt in to receive marketing communications, we will send you occasional updates, tips, and promotional content related to our services. You can unsubscribe at any time by clicking the unsubscribe link in any email we send, or by contacting us directly at hello@liftdigitalgroup.com. We comply with Canada's Anti-Spam Legislation (CASL).

7. Data Retention

We retain your personal information only for as long as necessary to fulfill the purposes outlined in this policy, or as required by law. Contact form submissions are retained for up to 2 years unless you request deletion sooner.

8. Your Privacy Rights

Under PIPEDA and applicable Canadian privacy laws, you have the right to:

• Access the personal information we hold about you
• Request correction of inaccurate or incomplete information
• Withdraw consent for the use of your personal information
• Request deletion of your personal information (subject to legal obligations)
• File a complaint with the Office of the Privacy Commissioner of Canada

To exercise any of these rights, please contact us at hello@liftdigitalgroup.com.

9. Data Security

We implement appropriate technical and organizational security measures to protect your personal information against unauthorized access, loss, or disclosure. These include encrypted data transmission (HTTPS), secure database storage, and access controls limiting who can view your data. However, no method of transmission over the internet is 100% secure. While we strive to protect your information, we cannot guarantee absolute security.

10. International Data Transfers

Some of our third-party service providers (including Google and Meta) may store or process your data outside of Canada, including in the United States. By using our website, you consent to the transfer of your information to jurisdictions that may have different data protection laws than Canada.

11. Children's Privacy

Our website and services are not directed to individuals under the age of 16. We do not knowingly collect personal information from children. If you believe we have inadvertently collected information from a minor, please contact us immediately.

12. Changes to This Policy

We may update this Privacy Policy from time to time. When we make material changes, we will update the "Last Updated" date at the top of this page. We encourage you to review this policy periodically.

13. Contact Us

If you have any questions, concerns, or requests regarding this Privacy Policy, please contact us: