Answer engine optimization

Your buyers are asking AI. Are you the answer?

When someone asks AI who to hire in your category, we make sure your name comes up. Not your competitor's.

Find out where I stand

Free. 48 hours. No sales call.

What changed

Google used to help buyers find you. Now AI decides whether to name you at all.

How it works now

Google search gave you ten shots to show up. AI answers give you two or three max.

Why that hurts

Buyers trust what it tells them.

They act on an AI recommendation the way they'd act on a referral from someone they respect. Nobody double-checks a trusted friend. They just call.

Where companies fall short

There are two ways buyers pass you over. Most companies hit one of them.

Scenario 0101

You're not in the answer

The engine names three companies in your category and you aren't one of them. The buyer picks from what they're given and reaches out. You never had a shot.

Scenario 0202

You're in the answer, but you don't own it

You get a mention. But the engine isn't reading your website, it's reading a competitor's comparison article, because that's who bothered to write one. So they come across as the expert and you come across as the alternative. Sometimes filed under the wrong category entirely.

Either way, you won't see it. No lost lead in your CRM, no dip in traffic, nothing to point at. Most companies don't know which one is happening to them.

Find out where I stand

The invisible half

Some of you aren't showing up at all. And you'd have no way to know.

The AI models that answer your buyers' questions don't read the web the way people do. If your site was built on the wrong platform, or the pages load their content with JavaScript, the AI crawlers see a blank page. Nothing to name, nothing to cite, nothing to recommend.

See if your site is visible

What is AEO?

Answer Engine Optimization — When Buyers Ask

Someone asks AI who to hire in your category. Right now, that's a competitor.

A CRO asks ChatGPT which sales platform to move to. An engineering lead asks Claude which observability tool their team should adopt. A CMO asks Perplexity which marketing analytics stack to shortlist. Every one of those questions produces three names. We make sure yours is one, and that the answer describes what you actually do.

How AEO works

What is GEO?

Generative Engine Optimization — When Engineers Build

A developer asks AI which platform to use. Right now, it isn't yours.

Engineers use AI to build. They ask which vector database to plug into their RAG pipeline, which auth provider handles enterprise SSO, which observability layer to instrument with. The AI recommends one, they install it, and by the time procurement gets involved the decision is already made. Your product either shows up in that answer or it doesn't get evaluated.

We measure and move all five.

ChatGPTClaudeGeminiPerplexityGoogle AI Mode

How GEO works

Integrated Technology Stack

ChatGPT

OpenAI

Claude

Gemini

Perplexity

Azure OpenAI

AWS

Python

Apollo

Clay

Salesforce

HubSpot

Zapier

Google Cloud

Slack

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